Access & Belonging
Teams considered who an experience invites in and what makes an audience feel oriented.
Case study / P085
E.M.P.
Experience. Mockup. Pitch. An imagined attraction made persuasive.
- Year
- 2022–23
- Mode
- Project-based studio
- Disciplines
- Experience design / VR / Campaign design / Pitching / Exhibition
The project
Teams developed an immersive entertainment concept, built a visual world around it, and presented the idea through environment mockups, campaign posters, and a public-facing pitch. The project made storytelling, design, and persuasion inseparable.
286production files indexed
14finished poster PDFs located
4cohort choice sets
Essential question
“How do we make an experience that does not exist yet feel specific, credible, and worth entering?”
Project architecture
- 01Experience concept and audience promise
- 02World, identity, and campaign development
- 03VR scenes and visual mockups
- 04Pitch, exhibition, and reflection
Learning made visible
Personalization
Each group pursued a distinct genre, visual world, and visitor promise.
Authentic Work
The final test was not completion—it was whether an audience believed the pitch.
Collaborative Design
A coherent experience required narrative, environment, graphics, and presentation to agree.
Exhibition
Posters and VR views surrounded a live pitch environment designed to sell the imagined experience.